As the need to have a solid online presence surges for all business big and small, so the importance of creative and arresting imagery increases. Photographs communicate without words and have the ability to move people emotionally. It has been said that the average modern person sees between 4000 – 10000 images a day between all the screens, billboards and media we view. It’s going to take something special to get potential clients to stop scrolling and take notice of your brand and what you are selling. Gone are the days where you can throw up some salesy copy and hope people will buy. A solid brand needs a human element and story-telling behind it. Consumers want to know who is behind businesses these days. They want to see faces, know about what they are buying and what companies stand for.

Prasheen Maharaj from SA Shipyards is well aware of this. He is an incredible entrepreneur with an amazing business mind and so I was very honoured when he contacted me to commission a photo library that could be used over the period of a year for their website, social media presence, on presentations and in training material. SA Shipyards is South Africa’s largest ship building company and it employs over 600 people. They also do ship repairs, maintenance and have a training facility where they run apprenticeship programs along with many other social responsibility projects.

This is the beginning of this photo library, where I photographed portraits of management as well as factory workers, but also looked to tell the story of what this company does, who works there, what their company values are and how they operate.

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